Aesthetically Perfect Examples Of The Use Of Minimalism In Packaging Design

Image via Yuta Takahashi

The no-frills, yet chic, minimalism has its fans and critics—the ones that love it appreciate its attention-holding subtlety, but sceptics believe designers got lazy.

These packaging designs, discovered by The Packaging Insider, are powerful examples of the use of minimalism—sleek, clutter-free, and most importantly—un-tacky.

They provide more punch to the products than if they had been designed in fancier ways.

Scroll down to see how products’ packaging designs have been stripped down to carry their brands’ messages across.

Image via The Packaging Insider

‘Tate Modern Switch House Pale Ale’ by Peter Saville and Tate Design Studio

The eye-popping geometric designs on this silver can represent the Tate Modern. There are no words on the can, and it fully depends on Saville’s visuals to tell its story.

‘Mandarin natural Chocolate’ by Yuta Takahashi

This understated packaging of black serif lettering over a white background depicts the brand’s natural “bean to bar” process. The dots below succinctly represent the chocolate bars’ intensity.

Image via Dezeen

‘Strike Matchboxes’ by Shane Schneck and Clara von Zweigbergk for Hay

These matchboxes don’t just look more “striking” than typical matchboxes, they also work better in terms of functionality. The red ink used to strike matches is conveniently found on the top of the box, rather than squeezed in at the side. “99% of matchboxes are used only for advertising,” Schneck tells Dezeen.

Image via Dezeen

‘No Noise’ de-branded design at Selfridges

Household brands like Heinz, Marmite, and Levis had their brand names removed from their iconic packaging for this limited edition collection. They even came in a brand-less Selfridges paper bag.

Image via Dezeen

‘Minimalist Effect in the Maximalist Market’ by Antrepo

Packaging of famous brands like Nutella, Mr Muscle, and Durex, were pared down in this project by Antrepo to see which versions were preferred by their readers. Needless to say, most preferred the simplified redesigns.

[via The Packaging Insider and Dezeen, images from various sources]
Source: designtaxi